Interviews & Essays -

Womaness Woman: Florence C. Macauley

The AgeWise Home founder talks transformation, transition, and looking forward to what's next

By Womaness Editors     2-Minute Read

Florence C. MacauleyLike our founders here at Womaness, Florence C. Macauley combined knowledge from a decades-long career with lived experience to create a pro-aging business. After going through surgery that prevented her from lifting, bending, or walking stairs, she realized the problems aging people and people with disabilities can face at home. She started her consultancy, AgeWise Home, to offer age-in-place and concierge services for the elderly, people with disabilities, and multi-generational families who want to live safely without sacrificing the freedom and comfort of living at home. 

Her strength and compassion drive her to help prepare her clients for the ever-changing needs of aging families and the demands on caregivers. She is a Womaness woman in the truest sense—taking her challenges and turning them into opportunities. Read on for a glimpse into what makes her, her.

First thing I do each morning

Wake up and drink water.”

Three things I always keep on my nightstand

“Glass of water, my glasses, and cell phone.”

My go-to beauty hack or wellness ritual 

“Do something active daily.”  

My inner age (the age I really feel) and why

“I feel 30! I'm at a stage in my life where I am going through a transformation and transition, which I remember so vividly occurring in my 30s. I'm excited to see what my story becomes.”


"I'm excited to see what my story becomes."


Advice I would give to my younger self

“Have confidence in yourself, live without fear, and save your money.” 

We don’t believe in “The Pause.” Tell us, what are you not pausing on? 

“I'm not pausing on pursuing all of my personal goals while taking my business to the next level.”

Word that best describes your Womaness

“Flowy-positive and positive energy.”

More Interviews & Essays

Womaness Woman: Dr. Emily Morse
Womaness Woman: Melanie Griffith
Womaness Woman: Kym Douglas