Womaness Woman: Susan Feldman

Interviews & Essays - September 22, 2021

By Womaness Editors 2-Minute Read

To say Susan Feldman is ahead of the culture curve is an understatement. When trying to decorate her new house in Los Angeles over a decade ago, she realized there was no single destination offering a layered, eclectic mix of fine furniture, chic accessories, and character-rich vintage pieces with which to fill her house. And just like that, the game-changing design site One Kings Lane was born. After selling the company in 2016, she mined her personal life to launch another endeavor, In The Groove, a lifestyle destination for age-defying women (read: not 30-year-olds). Built around a community that celebrates and engages women as the evolving and relevant people they are, the site’s content has a strong sense of humor, whimsy, and self-awareness, just like the audience it serves.

Sought after for her expertise by publications like Elle Décor, House Beautiful, InStyle, and The New York Times, Feldman was named to Vanity Fair’s “New Establishment” list twice. Below she reveals what she can’t go to bed without—and why she doesn't actually know what 66 is supposed to feel like.

First thing I do each morning

“I wake up focused on the day ahead and try to figure out what I have to do for the day. Then I exercise.”

Three things I always keep on/in on my nightstand

“Pictures of my family, books that I am reading or have inspired me, and a few little mementos from some amazing trips I've taken. All of these make me smile.”

“I feel awesome today but the truth is I am 66. In today's world, I honestly don't know what this is supposed to feel like. What I do know is that I am taking care of myself, learning as much as I can, and laughing a lot.”

My go-to beauty hack or wellness ritual?

“No hacks here. I just try to keep it simple. I try to eat well, exercise, and take care of myself. And try not to drink too much wine.”

My inner age (the age I really feel) and why

“I feel awesome today but the truth is I am 66. In today's world, I honestly don't know what this is supposed to feel like. What I do know is that I am taking care of myself, learning as much as I can, and laughing a lot. All these things have resulted in me feeling great.”

Advice I would give to my younger self

“What are you waiting for? If you have an idea or want to try something new, go for it!”

We don’t believe in "The Pause." Tell us, what are you not pausing on?

“I am definitely not pausing … just the opposite. I've embraced life after 50 with everything I have. At the moment I am working hard to make In The Groove the go-to destination online for age-defying women. Join us!”