Interviews & Essays -

Rethinking Your Routine

Our co-founders on what you should change during The Change

By Sally Mueller & Michelle Jacobs     3-Minute Read
Michelle Jacobs & Sally Mueller of menopause brand Womaness

Happy 2023! Here’s a lightning-quick New Year’s challenge for you.

Think back on the first time you really committed to a self-care routine. Our guess is, if you’re like us, it was around skincare. And it was also most likely around your teen years, when you either:

Hit the mall with your mom and saddled up to the Clinique counter to discover a classic: the 3-step system, a soap, exfoliator, and moisturizer that introduced you to the concept of a daily skin regimen.


browsed the aisles of your local drugstore, where maybe you became a Noxzema girl, or a devotee of an orange Neutrogena soap—applied with a sudsy Buf-Puf, if you were into it—or a fresh, VERY astringed-faced Sea Breeze user, with the occasional Stridex pad swiped over pimples that alllllways popped up at the worst time. (Homecoming Dance ‘85, we’re looking at you.)




And honestly, even if you just said, “Screw it: I’m a soap and water girl and I’ll just dry out any zits with a dab of toothpaste,” you were still facing facts. Your skin had profoundly changed, and it was due to one thing: fluctuating hormones. 

They say—and we agree—there are three times in a woman’s life when she radically changes her skincare routine. Puberty, as discussed; pregnancy, if you went through its melasma, stretch marks, and itchy, dry skin; and, no surprise here, menopause.

Those changing hormones have been the common denominator in your major life phases. Because here’s what’s happening to us right now:

From the onset of menopause, your levels of estrogen—the hormone preserving skin’s youthfulness—begin to drop. Studies show this decline is associated with issues like wrinkles, dryness, and elasticity, as well as reduced collagen production. In fact, in the first five years of menopause, skin loses as much as 30 percent of its collagen… meaning your skin may age faster in this window than any other time before.

We know. It’s stressful.


"There are three times in a woman’s life when she radically changes her skincare routine: puberty, pregnancy, and menopause."

We get what you’re dealing with—we’re going through it, too—which is why we formulated skincare to help you better hydrate, plump, moisten, tighten, and brighten your complexion so you can feel more like yourself. And we don’t neglect the other parts of you: A reduction in estrogen means dry skin everywhere, which is why we created neck serums, premium body creams, vaginal moisturizers, and supplements for skin, hair, and nails for you.

On top of that, we chose clinically studied ingredients and secured doctor approvals. And because those legacy brands you once used (if they even still exist) have not always kept up with the times, we made sure everything was clean, vegan, and soy and estrogen free.

We’re happy to be here as you take on this change from The Change…and early on in this new year (hint, hint), we’ll be introducing more solutions to round out your new routine.

More important, though, we want to remind of things you shouldn’t change: Your positive outlook. Your sense of hope. The force of nature you’ve always been. And the excitement for all that’s still to come.

Because truthfully, that’s what we’re really happy to support.

And if you’re still occasionally covering a zit with a dab of toothpaste? No judgement here.

With loads of menopositivity for 2023,

Sally & Michelle, Womaness Co-Founders

P.S. January is also great time to start taking care of your whole body! Sleep is so important. If this is an issue for you, please take a look at Let Me Sleep. And no reason to suffer with hot flashes and night sweats...we hear from customers that it takes about 3 to 4 weeks of taking Me.No.Pause. daily to feel results. So start today...especially as new subscriptions are 20% off through January 15!


More For You

What's Happening Here? Changes in Hair, Skin, and Nails
7 Nutrients for Healthy Hair, Skin, and Nails in Menopause
Why Your Menopausal Skin Will Love Vitamin C