Plump It Up

Gentle Retinol Face Serum

Smooth fine lines, fade discoloration, and boost the elasticity of a changing complexion using our supercharged formula of 0.3% retinol plus moisture-replenishing hyaluronic acid and ceramide NG.

Helps minimize the appearance of lines and boost collagen
Effective 0.3% dose of retinol helps improve the appearance of skin's texture and overall look while minimizing irritation
Roll-on applicator allows you to apply only on the places you want

Best For

Fine Lines & Wrinkles

Dark Spots

Rejuvenating Cell Turnover

Details

Formulated with 0.3% retinol—the gold-standard ingredient for skincare—plus moisture-replenishing ceramide NG and hydrating hyaluronic acid, this gentle serum helps stimulate collagen production and accelerate skin cell turnover to help smooth the appearance of fine lines and wrinkles, fade the appearance of discoloration, and help increase the elasticity of aging skin. The result? The appearance of a firmer, plumper, brighter complexion. As a bonus, it goes on beautifully thanks to a cooling, this-feels-amazing applicator.

How To Use

Gently squeeze tube on fine lines and massage product in small circular motion using the cooling 3-ball applicator.

Our Tips:

Retinol is best used at night. We recommend using SPF 30 during the day.
If you have eczema, rosacea, or are pregnant or nursing, please see your doctor before using retinol.
Because it could irritate your skin, retinol should not be used with heavy scrubs, astringents, toners, alpha hydroxy acids, beta hydroxy acids, benzoyl peroxide, or vitamin C (such as in our Fountain of Glow facial serum).

Hero Ingredients

RETINOL

A form of vitamin A that helps strengthen your skin, smooth its texture, and reduce fine lines and wrinkles.

HYALURONIC ACID

A beneficial molecule produced by your body deep in the dermis that supports skin’s ability to maintain hydration.

CERAMIDE NG

A lipid produced naturally by your body that improves the way your skin retains water and keeps it supple, smooth, and hydrated.

ALL INGREDIENTS

Water (Aqua), Heptyl Undecylenate, Silica, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Glycerin, Butylene Glycol, Pentylene Glycol, Caprylic/Capric Triglyceride, Retinol, Ceramide NG, Sodium Hyaluronate, Rosa Canina Fruit Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Extract, Prunus Armeniaca (Apricot) Kernel Oil, Vitis Vinifera (Grape) Seed Oil, Oryza Sativa (Rice) Bran Extract, Ammonium Acryloyldimethyltaurate/Beheneth-25 Methacrylate Crosspolymer, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Caprylyl Glycol, Citric Acid, Jojoba Esters, Lactic Acid, Phenoxyethanol, Polysorbate 20, Potassium Hydroxide, Potassium Sorbate, Sodium PCA, Tetrasodium Glutamate Diacetate, Tocopherol.

Vegan

Gluten-Free

Cruelty-Free

No Estrogen or Added Hormones

Soy Free

Dermatologist & Allergy Tested

Real Reviews

Game Changer
After years of sun damage and minimal skin care, this product has saved me at 60 years old. Deep lines, fine lines and discoloration are so much improved!

-Jan

Plump It Up

$29.99

FAQs

When should I apply Plump It Up in my skincare routine?

Use retinol in your evening routine. Using the applicator, massage in the product in the spots you’d like after cleansing and before applying neck serum, eye cream, and moisturizer to your face. See the list of products to avoid using (or to use on alternating nights) in the answer below, and apply SPF 30 during the day.

What products should I avoid while using retinol?

Because it could irritate your skin, retinol should not be used with heavy scrubs, astringents, toners, exfoliating toners, alpha hydroxy acids, beta hydroxy acids, benzoyl peroxide, or vitamin C (like our Fountain of Glow).

Who should be careful using retinol?

If you have eczema, rosacea, or are pregnant or nursing, please see your doctor before using retinol.

Why did you include a roller applicator?

We wanted to make it easy to use our retinol as a spot treatment, because in this phase of life, you may not want to use it all over your face. Plus it feels cool going on.

How did you formulate this retinol for aging skin?

Retinol is a gold-standard ingredient shown to smooth fine lines and increase elasticity. But it can potentially irritate sensitive skin as it ages and changes, so we ensured Plump It Up had an effective 0.3% dose of retinol...enough to improve your skin’s overall look and minimize the downsides.

Are there any ingredients other than retinol?

Yes. Since aging can dry out your complexion, we knew we needed a retinol formulation that also adds moisture. We included hyaluronic acid—a hydration hero—and moisture-retaining ceramide NG keep things balanced and moisturized.

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